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Is Insurance a Commodity?
“There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man’s lawful prey.” - John Ruskin
All insurance policies are not the same, regardless of what the media or TV commercials say and insurance is not a commodity where the only material difference is price.
Stay tuned to this page for information and tools to help Big "I" members combat the low-cost advertising that results in consumers buying inferior products.
This page was last updated on October 20, 2014.
WEBINAR RECORDING NOW AVAILABLE
How to Compete with Direct Writers in Personal Lines
Presented live on March 12, 2014
This webinar is designed to assist insurance agents in explaining to insureds why insurance is not a commodity, why price should not be the determining consideration in choosing an insurance company/policy, and why they cannot rely on insurance advise from consumer websites and publications and, in all too many cases, from within the insurance industry itself. Related Article
Related Articles to "Is Insurance a Commodity"from the Big "I" Virtual University
“I just read this article [‘Price Check’] and jumped out of my chair and cheered!! The points you made were spot on and I can’t wait to get the info out over my social media outlets. Your thoughts echo what I wrote about in my book and on my blog. Great work and thank you, I thoroughly enjoyed reading this today!”
Brian Flood, CPCU, ARM
The Flood Group
Floral Park, NY
TAKE BACK MARKET SHARE
IIABNY is pleased to offer “Value Added Agency Model: How to Take Back Market Share.” This two-part webinar series will highlight weaknesses of the Direct Response Internet sales models and demonstrate how agents and brokers can improve their agency and increase sales by bringing value to the entire process.
- In Part 1, instructors Edgar J. Higgins, Jr., CPCU, and Jamie Deapo, AAI, AINS, take agents and brokers through a review of current market conditions and show you flaws in the competition’s model. Purchase for $25.
- In Part 2, the elements of a value-added agency model will be explained in detail including: how to create a well-trained staff; developing operational efficiency; maximizing technology; proper customer selection; effective communication; and more. Purchase for $25.
The theme of these on-demand webinars is to take a positive, pro-active approach to regaining market share.
|Neither the ISO personal or business auto policies have a “crime” exclusion per se. Both have a racing exclusion, though how it applies is significantly different between these policies. But if you’re talking about non-ISO auto policies, the differences can be even more pronounced.
|A recent McKinsey report concludes that personal lines insurance, by and large, has become a commodity. It also questions the viability and value of the agent. This article excerpts one post from a LinkedIn discussion about this report and provides three vivid real-life examples of why personal auto insurance is NOT a commodity.
|Recently, we have been contacted by a number of industry reporters with questions about our specific response to companies like Walmart and Overstock.com entering the insurance marketplace and our general response to the whole “Is Insurance a Commodity?” issue.
|Walmart recently announced its entry into the auto insurance marketplace via online sales and store kiosks in selected states. Overstock.com may even sell small BOP policies. Have some types of insurance become commodities? Or is the problem that consumers see a mirage and think they can see the sand, as one fictional U.S. president put it?
|At a rapidly accelerating rate via TV advertising, online “ease of use” promotion and proliferating media articles, consumers are being duped into believing that personal lines insurance is a commodity, with the only significant difference being price. Nothing could be further from the truth. While a lower price doesn’t necessarily imply lesser coverage, that is often the case.