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2013: TC08122013_JoeysPizza The Big "I" provides numerous resources to assist consumer and general business writers, editors and producers with insurance-related or small business-related stories. IIABA has knowledgeable staff sources as well as hundreds of local agent spokespeople located in communities across the nation who are available to answer questions from reporters and serve as news sources on insurance-related consumer issues.
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Trusted Choice® Ad Debuts on The Weather Channel
Jersey Shore pizza man tells how his Trusted Choice® agent helped him recover after Hurricane Sandy.
joey pizza.jpgALEXANDRIA, Va., Aug. 12, 2013 – A Trusted Choice® media buy on The Weather Channel is airing with a new ad highlighting a Long Beach Island, N.J. small business man whose pizza restaurants were destroyed and damaged by Hurricane Sandy. Joe Rulli praises his Trusted Choice® independent insurance agent for the excellent customer service that allowed him to reopen in time for the summer tourist season.
 
“Consumers like Joe Rulli count on their Trusted Choice® agents to be there at the most difficult times,” says Robert Rusbuldt, Trusted Choice® president and Independent Insurance Agents & Brokers of America president & CEO. “The Weather Channel is the perfect outlet to demonstrate how dangerous and temperamental Mother Nature can be and the importance of making sure your family, business and home have the proper protection and plans in place.”
 
To view the 30 second ad, click HERE visit. A longer web ad is also being distributed on social media and other online outlines. Click HERE to view that piece.
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“This ad spotlights just one of countless cases where Trusted Choice® agents show their commitment to their clients and living by the Trusted Choice® ‘Pledge of Performance’,” continued Rusbuldt. 
 
The new ad is part of a series of real-life customer testimonials produced by Trusted Choice® over the last two years.
Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for almost 25,000 independent insurance agencies and brokerage firms and 67 leading insurance companies. For more information, go to www.TrustedChoice.com.
 
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