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2013: TC09092013_LifeChanges The Big "I" provides numerous resources to assist consumer and general business writers, editors and producers with insurance-related or small business-related stories. IIABA has knowledgeable staff sources as well as hundreds of local agent spokespeople located in communities across the nation who are available to answer questions from reporters and serve as news sources on insurance-related consumer issues.
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New Trusted Choice® Television Ad Starts Airing Today
National “Life Changes” ad highlights situations that call for a Trusted Choice® independent insurance agent.
Life Changes.jpgALEXANDRIA, Va., Sept. 9, 2013 – A Trusted Choice® media buy on major cable networks starts airing today on Fox News Channel featuring a new ad highlighting the need for an independent insurance agent for life’s changes.
 
The ad features situations when consumers should count on their Trusted Choice® agent for their changing insurance needs including: bringing a new baby home, moving into a new home, opening a new business, buying a new car and retirement.
 
“The ‘Life Changes’ ad highlights a few of the countless situations when Trusted Choice® agents help families and businesses protect themselves,” says Robert Rusbuldt, Trusted Choice® president and Independent Insurance Agents & Brokers of America president & CEO. “Independent insurance agents committed to their clients and living by the Trusted Choice® ‘Pledge of Performance’ understand that as life changes, so do insurance needs.”
 
To view the 30 second ad, click HERE. The commercial is also available in a customizable form for member agents’ local television advertising.
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“Life Changes” is part of a group of ads, including a series of real-life customer testimonials, produced by Trusted Choice® over the last two years. The commercial will enter an ad rotation that is part of a national media buy on Fox News Channel, MSNBC, CNN and other cable channels.  Over the next year, “Life Changes” will appear on Fox this week and the weeks of September 23, January 6, March 10 and June 30. On MSNBC, it will air the weeks of October 7, November 18, April 21, July 14 and July 28, including on that network’s popular “Morning Joe” program.
  
Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for more than 25,000 independent insurance agencies and brokerage firms and 70 leading insurance companies. For more information, go to www.TrustedChoice.com.
 
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