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recorded-webinars: measuring-social-media ACT's mission is to bring the stakeholders in the independent insurance agency distribution system together to advance the use of the most effective business processes, practices and technologies, in order to enhance productivity, service, marketing, sales and security.

Social Media: Measuring Social Media Success

In this recorded webinar, Chris Paradiso, an agent who has had great success with social media, was joined by four prominent agency consultants known for their social media expertise-- Steve Anderson, Rick Morgan, Mike Peterson and Mike Wise-- to discuss why you should measure your social media activity; the importance of having goals; the most appropriate metric(s) to use; and how to use some of the available measurement tools.
Recorded webinar (July 31 2012)