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Pages: Home Based on the highly acclaimed Best Practices Study series first developed in 1993, the Best Practices suite of tools provides a comprehensive product line based on an extensive range of topics to help all agencies improve agency performance and increase agency value.

Best Practices

Enhancing Agency Value


Current Release 2015 Best Practices Stu​dy Update​.

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Best Practices Highlights


Good to Great Is Possible

To take your agency’s performance to another level – to go from good to great - you have to continue not only to grow but also continue to improve the job you do for your customers, improve the quality and capabilities of your employees, and provide to your employees the carrier relationships, the tools, the resources and the organization needed to serve your customers.  The model is a wheel with strong leadership at the center. The wheel starts with good people having access to the proper suppliers, tools, resources, and organization, thereby attracting more customers, giving the agency better results, allowing the agency to attract better people and clients, producing even better results and so on.  ​


 Program Information


The annual Best Practices Study originated in 1993 as an initiative to help independent agents build the value of their most important asset, their agencies. By studying the leading agencies and brokers in the country, the Big "I" hoped to provide member agents with meaningful performance benchmarks and business strategies that could be adopted or adapted for use in improving agency performance, thus enhancing agency value.
The IIABA retained the principals of Reagan Consulting to create and perform the first study of The Best Practices of the Leading Independent Insurance Agencies in the United States. Today, the annual updates continue to provide important financial and operational benchmarks, and the study is recognized as one of the most thoughtful, effective and valuable resources ever made available to the industry.

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