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Market Share Report

Market Share Report

To prepare for these annual market share reviews—with the first one issued in the mid‐1990s—the Independent Insurance Agents & Brokers of America each year reviews property/casualty insurance premium data provided by A.M. Best Company. In comparing these numbers—along with other data, research reports and anecdotal information gathered during the year—we typically are impressed with the creative, aggressive actions of some independent agencies (IAs) and their carrier partners to retain and grow market share in one or more lines of business. And some IA carriers post impressive expense ratios relative to direct channels, debunking the myth that it must cost more to distribute through independent agents.

Property‐Casualty Insurance Market:
Opportunities & Competitive Challenges For Independent Agents & Brokers



Findings from the Market Share Study include:

IAs still control a majority of the entire p-c market, writing nearly 57% of all premiums.

IAs write nearly 35% of all personal lines premiums.
IAs still dominate commercial insurance sales, writing nearly 80% of a market that has grown by more than $35 billion over the last three years.
IAs grew market share in 23 states and the District of Columbia. In many states, they dominate both personal and commercial lines. That suggests IAs in other states have an opportunity to add share in more lines if they put a renewed focus on it.