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Welcome to the Diversity Training Resource Center

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Diversity Marketing Guru Kelly McDonald Creates Tools for Agents

 
The world is changing and the most recent census data proves every agency should understand others’ cultures, values, language and priorities.  

To address this important evolution, free marketing resources are available to help agents better market to an increasingly diverse population. Resources include webcasts, research worksheets and marketing guides to help you create an effective cross-cultural, cross-generational marketing plan.
 
Delivered through the Agents and Brokers Education Network (ABEN), each of the specific classes provides a video, course materials, worksheets, findings and an introduction to the speaker, Kelly McDonald.

The Reaching Diverse Customers Marketing Series includes:
 
The webcasts are hosted on the ABEN network and being provided to members at no charge. Your association login and password will not work in these catalogs and you will need to create a login and password the first time you access the materials.