Diversity Training Series Materials
The Diversity Task Force is a cooperative industry group comprised of Big “I” agents representing Latin-American, African-American and Asian-American agents in addition to leading insurance carriers. The Diversity Task Force collaborates with other multicultural industry groups, state associations and other Big “I” committees to create an awareness of the opportunities and benefits available by embracing diversity and encouraging change necessary for the independent agency system to survive and flourish.
Welcome to the Diversity Training Series Resource Center
Diversity Marketing Guru Kelly McDonald Creates Tools for Agents
The world is changing and the most recent census data proves every agency should understand others’ cultures, values, language and priorities.
To address this important evolution, free marketing resources are available to help agents better market to an increasingly diverse population. Resources include webcasts, research worksheets and marketing guides to help you create an effective cross-cultural, cross-generational markeitng plan.
Delivered through the Agents and Brokers Education Network (ABEN), each of the specific classes provides a video, course materials, worksheets, findings and an introduction to the speaker, Kelly McDonald.
The Reaching Diverse Customers Marketing Series includes:
The webcasts are hosted on the ABEN network and being provided to members at no charge. Your association login and password will not work in these catalogs and you will need to create a login and password the first time you access the materials.