September 27-28, Grand Hyatt, San Antonio, Texas
You Know Social Media. You Know Insurance. Now Let's Get Down to Business!
Content is King with the Sales Lion
Content is king and Marcus Sheridan, the Sales Lion, is king of inbound marketing. In his keynote session Sheridan will provide three key take-a-ways for attendees. What’s the buzz about content marketing? How can you use what you know (insurance) to build brand awareness and increase web traffic, leads and clients? Finally, find out why this strategy is so important to growing your business and how you can become a trust agent.
Attendees of this session will not be hearing theory. You will discover a philosophy and strategy you can implement in your business the following week. And what’s more? You’ll know how to do it.
About the presenter: Marcus Sheridan entered into the marketing world by way of his swimming pool company. The company is now one of the largest of its’ kind in the world, but it wasn’t an easy journey. Fortunately, what Sheridan learned along the way has led him to where he is now—The Sales Lion a.k.a. awesome marketer. He was recently featured in the NY Times article, a Revolutionary Marketing Strategy: Answer Your Customers Questions.
Marketing to the Connected Generation
In this workshop attendees will get into the nitty-gritty details of content marketing in insurance world. How do you make your business relevant to customers? How do you flex your knowledge, monitor media and become a trusted advisor to those in your community? Ryan Hanley, a licensed insurance agent and marketing guru will help you understand how to market your brand and your agency by teaching you how to effectively and easily communicate what you know-- insurance.
About the presenter:
“Ryan’s social media expertise will help any insurance agent or broker to improve their marketing practices. Whether you are just taking your first steps into blogging, or are an established social media pro, Ryan will teach your firm how to better communicate with current and prospective clients. Because he uses his methods on a daily basis to help his insurance agency, Ryan’s practices are proven to be effective.”
Paul Morrissette - President, Solutions Agency at Chubb Insurance
Master the Art of Leadership
Know Your Inner Leader
What qualities are required for today’s leaders? This session will uncover the make-up of successful leaders and the difference between leading and managing. Attendees will meet their inner leader by reviewing their Caliper professional assessment and taking part in exercises that show how their traits translate to real-life. By reflecting on their organization's strategic direction, attendees will have an opportunity to create two or three development goals to help them in their professional growth.
Do You Lead a Young Agents Committee?
If you lead a young agents committee either as state staff or as a volunteer, we've got several sessions planned to help you. The Young Agents Leadership Luncheon is a two-hour forum for chairs and liaisons to share what's going on in their states. Tips for success and new challanges will all be put on the table. Have an idea for a topic, let me
know! You'll also have plenty of networking opportunity with other leaders JUST LIKE YOU! Did you know
Big "I" Chairman Bobby Bramlett
started is leadership journey as a member of the Oklahoma young agents? Your young agents experience is the foundation for a REWARDING career
and volunteer journey.
Be Recognized: Outstanding Young Agents Awards Reception Presentation
It’s time to celebrate the outstanding efforts of state Young Agents committees. Join young agents and the Big “I” leadership for the anticipated announcement of the Young Agents committee awards. The Outstanding Young Agents Committee of the Year will be recognized, as well as Outstanding Communications, Political Involvement, Membership Development, Meeting, State Committee Project, InVEST and Breakthrough winners. Any Hall of Achievement award winners will also be recognized. InVEST will announce their Dach volunteer of the year and teacher of the year awards.
Network with carrier partners and vendors Big "I" leadership and other successful insurance professionals.
Young Agents Breakfast and Presidents’ Panel with Big “I” Leadership
Get your finger on the pulse of industry trends at this premier event. Attendees have the ear of top insurance carrier executives who will share their perspective on topics important to you and your agency.
Deep in the Heart of Texas: A Young Agents Evening Event (Friday 9 p.m.- 12 a.m.)
Enjoy music, margaritas and the company of other successful insurance professionals at an event that only the Big “I” national Young Agents Committee can host. Catch up with friends and make plenty of new ones. Be entered to win an iPad presented by Harleysville Insurance.
YAC Night Out: Howl at the Moon (Saturday 7 p.m. - 9 p.m.)
Is there a better way to wrap-up an event than an evening out with the Young Agents? Take a nice stroll down San Antonio’s famed River Walk and join the national Young Agents Committee at Howl at the Moon, a dueling piano bar. Nosh on southwest style treats and get ready to belt out your favorite tunes.
What did you miss in 2012? Listen to these audio sessions: