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IIABA > Big "I" News > Posts > Want to Drive More Traffic to Your Agency’s Website?
May 22
Want to Drive More Traffic to Your Agency’s Website?

The Trusted Choice® Freedom Campaign has been off to a great start since its implementation in January, using images of captive agents in various forms of restraints to help promote the independent agent’s ability to choose the right plan for their consumers.

 

As part of the campaign, Trusted Choice dipped into digital advertising by purchasing a digital ad buy that offers online visibility to potential consumers. The ad buy has targeted nearly 800,000 consumers with various ads showcasing the Freedom Campaign’s creative material.

 

So far, the campaign has delivered a total of 11,230,431 impressions and 5,571 banner ad clicks—metrics that are right on target with delivery expectations. As the three-month campaign continues, those numbers will only grow. Each participating agency will receive a minimum of 800,000 impressions and approximately 400 banner ad clicks.

 

Trusted Choice is now accepting purchases for the second flight of the digital ad buy, tentatively set to start in September 2014. For $3,000, participating agencies will enjoy placement of customized banners, tagged with agency information, within an online network consisting of hundreds of sites that focus on life events (health care, residences, finance, family and more). Through Tier 3 of the Marketing Reimbursement Program, agencies will receive a $750 discount, bringing the total cost to $2,250.

 

This is an excellent opportunity to tap into the digital ad space and reach thousands of potential consumers, and you can sign up directly today.

 

For discount codes and more information, contact Kiescha Cherry, Trusted Choice advertising manager, at 703-706-5443.

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