| In the pursuit of new business, an independent agent can spend countless hours investigating leads and thousands of dollars in advertising. But knowing the best methods, investigating new marketing trends and creating a referral pipeline can make prospecting more customer-centric and efficient for overall agency growth.
The sixth release from Best Practices “Customer Service Experience” monthly series explores how an agency can prospect effectively and provides tips, techniques and many Web references. Check out the latest installment of this 11-part series to learn how to:
- Understand traditional prospecting methods
- Capitalize on Internet marketing
- Develop an effective agency website
- Listen to and offer what the prospective customer needs
- Build a community and increase engagement
- Strategize content marketing for social media
- Acquire effective referral methods
Other resources include findings from the 2014 Future One Agency Universe Study, sharing demographic details to help focus marketing efforts. And a sample social media planning calendar is available courtesy of Trusted Choice® to help agencyies plan and organize communications and maximize social media opportunities.
The “Customer Service Experience” is an online guide that will help you confidently and efficiently provide meaningful, valuable and profitable customer service—a foundational component of your business. Follow News & Views as the entire series becomes available on the Best Practices website.
For more information about the content, email Best Practices staff. |
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