| Many independent agencies have traditionally maintained a division between sales and service roles among staff. But is that the most effective use of their time and skills?
The lines between agency staff roles are becoming blurred. “Blurred Lines” in the first IA of 2016 helps you decide whether it’s time for a new mix at your agency. Also in January IA, find tips on winning prospects’ trust, navigating the transforming restaurant market and using voicemail as an effective sales tool.
Head to the iTunes store to access IA on the go! The tablet version of IA magazine offers a unique reading experience as well as a host of extra features not available in the print edition. Take advantage of this free member benefit by navigating to the above link or searching the iTunes store for any variation of “IA magazine.”
If you have any comments, questions or suggestions about IA magazine or the iPad app, please send them to Katie Butler, IA editor in chief, or Jacquelyn Connelly, IA senior editor. |
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