Big "I" News

Now representing more than a quarter of the nation’s population, millennials have officially surpassed the baby boomers in quantity. Let’s face it—if you want to grow your book of business, you can’t overlook Generation Y.

Here are a few things to consider in your quest to successfully tap into the millennial market:

Get connected. Make sure your agency is easily accessible. Can consumers access your website on their smartphone? Can they learn more about your agency on social media platforms? Can they sign their policy forms electronically? These activities increase the ease of doing business with you—a huge deciding factor for a generation that highly values its time.

Price isn’t the only factor. Yes, they want a good deal, but who doesn’t? Millennials aren’t just your traditional bargain shoppers. They’re also looking for quality in not only the products and services they purchase, but also their experience during that purchase.

Assume the role of trusted advisor. Avoid being their salesperson. Millennials are constantly bombarded by advertisements and are likely to turn in the opposite direction if you throw them a sales pitch. But while they aren’t interested in your sales skills, they will eagerly listen to your wealth of knowledge if it will help them make an informed purchasing decision.

Want to learn more about millennials? Take a look at the new Millennial Resources area available on the Big “I” Diversity webpage. The Big “I” Diversity Task Force is proud to be recognized for the second year in a row as one of the nation’s top 25 diversity councils!