| Trusted Choice® is designed to amplify Big “I" members' local marketing and highlight the value that independent insurance agents bring to consumers. Beyond resources for agents, Trusted Choice promotes the brand nationally to consumers. The three pillars of Trusted Choice--- assist, brand and connect---help agents write more business. Here's a recap of how Trusted Choice helped agents in 2018: Assist: Assets to aid independent agents in their sales and marketing efforts including training, services and support to increase digital advancement. - Digital Reviews: Trusted Choice offers a comprehensive review of an agency's presence including website and social channels, making sure the agency's online customer experience is optimized and follows best practices. *One of our top requested resources.This program grew by over 75% in 2018
- Content: Trusted Choice provides agencies with relevant graphics, videos and articles for their websites, blogs, newsletters, social media channels, etc.
- Use by agencies grew by over 100% in 2018
- Additional Training through Power of Thirty Seconds (Customer service phone training) and Advertising 101
Brand: Highlight the voice of Trusted Choice independent agents by showcasing the unique value offered through national campaigns, state and local promotions, digital and cause marketing. - Two New Co- Brand Marketing Campaigns
- National Brand Campaign Highlights
- CNBC Billion Dollar Buyer Partnership featuring three 30-second commercials that aired nationally focusing on business insurance.
- International World Lacrosse Championships Sponsorship focusing on the affluent audience in the US.
- USA Today – Small Business Insert highlighting why small businesses should contact a Trusted Choice independent agent.
- National Digital Campaigns
- State and Local Brand Marketing
- Consumer marketing of the brand within local markets across the country. Estimated Consumer Impressions: 28M +
- Cause Marketing via Make-A-Wish Foundation (MAW)
- State Grants – 35 local grants supporting events and brand activations with expected consumer impressions: 750K+
- World Wish Day Support-Utilized networks to drive support for World Wish Day through MAW arm wrestle challenge engaging members and carriers to support the cause and spread TC brand awareness.
- Summer Consumer Brand Campaign: Redesigned our annual share campaign to maximize brand reach and engagement, leading to raising over $150k, 1M brand impressions and engaging over 15,000 consumers
Connect: Support SEO and consumer traffic generation efforts via TrustedChoice.com and promote Advantage Subscriptions to members. - State and National SEO support
- State SEO Traffic: 1.2M+ consumers
Want to check out all the resources? Go to: www.trustedchoice.com/agents or contact trusted.choice@iiaba.net |