| If '10DLC' is a new term to you, it's worth your time to become familiar. It stands for 'ten-digit long code', basically a traditional 10-digit phone number that includes an area code. Then what's the big deal? Based on FCC classification changes the past few years, some wireless carriers are beginning to implement new policies and fees. This can affect how you handle texting with your customers and your technology partners. This article from ACT member HawkSoft does an excellent job of breaking down 10DLC, application-to-person ('A2P') messaging, the coming changes, and how this may affect agencies in the future including registration, costs, and opt-in/opt-out enforcement. The article can be found HERE.
What steps should agents take next? - We recommend that you stay current with developments of your cellular carrier as well as those your customers may be using.
- Also, it is recommended that agents renew consent by obtaining a new opt-in form annually, e.g., when the agency meets with the client to review coverages prior to renewal. An opt-in template is available for all Big 'I' member agencies HERE.
Author: Rachel Stauffer is Content Manager at HawkSoft, Inc.
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