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Dec 07
Have You Heard of the Big ‘I’ Diversity Task Force?

​Maybe you've heard of the Big “I" Diversity Task Force. You might have even stumbled across the Big “I” diversity webpage, which gives you access to free diversity webcasts, research materials and marketing plans. Either way, you may have a few questions—including: What is the Diversity Task Force? Why should I care?

The Diversity Task Force is a collaboration between diverse Big “I" member agents and 15 leading insurance carriers. The task force's focus is to promote the upward movement and sustainability of the independent agency channel through diversity and inclusion initiatives across Big “I" state associations and industry affinity groups.

In this context, “diversity" refers to racial and ethnic minorities, millennials, women and the LGBTQ community. Think of the word “inclusion" as an action that means embracing these demographics into your workforce and consumer markets. As Vernã Myers, a nationally recognized expert on diversity and inclusion, says, “diversity is being invited to the party; inclusion is being asked to dance."

So why should diversity and inclusion be on your agency's radar? By 2044, people of minority races and ethnicities will collectively become the majority population, according to the U.S. Census Bureau. The evolving face of America offers great opportunity for the independent agency channel—provided agents aggressively take stake, proactively diversifying the agency workforce and consumer markets.

The Big "I" Diversity Task Force has been recognized for three consecutive years as one of the nation's top 25 diversity councils. A special thank you to Diversity Task Force company partners: AmTrust, Chubb, Church Mutual, CNA, Encompass, Erie, Hartford, Liberty Mutual, MetLife, Nationwide, Progressive, Safeco, Selective, Travelers and Westfield Insurance.

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