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May 17
What Does Weighted Average Shareholder Age Mean?

​Weighted Average Shareholder Age (WASA) is a Best Practices metric designed to assess the relative age of an agency's ownership team. Calculated by using the sum of the agency's owner's age and multiplying it by the respective ownership percentages, a firm's WASA is one of the most critical metrics to gauge agency's ability to perpetuate effectively.

In the first live presentation of the Best Practices for Agency Operations webinar series, Harrison Brooks and Mark Crites from Reagan Consulting explained why WASA is important as the aging demographic in our industry is putting stress on the ability to perpetuate itself internally. The industry is not developing enough young producers to represent the largest buying demographic.

Learn more about WASA by watching the on-demand replay. In just 15-minutes, you will learn current WASA trends, the definition of a healthy WASA, how to keep talented employees on the ownership track, and tips on lowering and maintaining a healthy WASA in your agency.

Here's an overview of upcoming Best Practices sessions in 2018, which will all begin at 2 p.m. ET and will be available on-demand:

  • Available on-demand: WASA
  • June 6: ACT Presents the Customer Experience Lifecycle
  • July 23: The Buyer Coverage Ratio: The Most Important Metric in Perpetuation
  • Sept. 18: 2018 Best Practices Study Overview

With these presentations, agents, brokers and industry professionals can quickly learn from leading insurance experts to help make their agencies more efficient, profitable and sustainable.

Additional information on the Best Practices program is available on the Big "I" website, including a link to order the 2017 Best Practices Study Update, information on how to be a Best Practices Agency, Measure Agency Performance infographics and more.

Questions can be sent to Best Practices staff.


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