A 2016 McKinsey report pointed out that U.S. auto insurance carriers that provide customers with consistently best-in-class experiences generate two to four times more growth in new business. And because satisfied customers are 80% more likely to renew their policies, these companies are 30% more profitable than their counterparts.
Similar observations on the impact of the customer experience abound across almost every business entity. What are you doing to make sure your customers keep coming back?
To help independent agents craft the best customer Experience possible, the Agents Council for Technology's Customer Experience work group recently released The Customer Experience Toolkit—a free new resource available to members. Even better, ACT will host an exclusive 30-minute webinar, The Customer Experience Journey, on Tuesday, July 24 at 1 p.m. ET.
Join Ron Berg, ACT executive director, and Claudia McClain, Customer Experience work group chair, to learn the six phases of the customer experience lifecycle and what you need to do to ensure you successfully navigate through each phase with your customers. Don't miss the 15-minute Q&A session immediately following this special presentation.
Register for the webinar to learn how to take advantage of the new toolkit, avoid potential customer service blind spots and, most important, gain even more lifelong customers and business advocates for your agency!