In the previous two editions of News & Views, we highlighted specific steps you can take to strategically grow your business. We looked at why diversity and inclusion should be a business imperative, as well as approaches your members should adopt to identify diverse markets within their communities and build intentional connections.
As Andrew McCaskill, senior vice president of Nielsen's global communications & multicultural marketing, points out, “if you don't have a multicultural strategy, you don't have a growth strategy." Now is a good time for you to truthfully ask yourself, “Have I positioned myself to be a local trusted adviser for all things insurance?"
Employing a multicultural staff is a great first step, but what if you already have a great team in place? No one's suggesting you cut someone from your current all-star team—let's just work on making it even better.
Agencies should consider attending a diversity & inclusion training event so your entire staff can learn and grow together. In particular, unconscious bias training can help individuals navigate through their own biases and establish a greater level of acceptance and empathy for people who are different to them. Be strategic in building your business by tapping into diverse markets. Not only will you learn something new, you might also make a few lifelong friends along the way.
To learn more, check out the Big “I" Diversity Council's training series on How to Market to People Not Like You.