You've started your recruiting process with Big “I" Hires and IdealTraits and crafted the perfect job posting. You're ready to post it and start receiving candidates. But before you hit “Publish," have you considered the importance of your agency's online reputation in today's hiring environment?
Have previous or current employees reviewed their experience working for your agency and rated your leadership on ZipRecruiter, Indeed or Glassdoor? Are clients providing feedback on their customer experience on Yelp, Facebook or Google?
Every potential new hire has the ability to research your reputation online—and if they like what they see, that can help differentiate your agency from other potential employers. Maintaining a positive brand is vital to helping your job postings receive quality applicants who want to be a part of a positive work environment.
Through an enhanced web presence, potential employees can learn more about your agency. Your website should feature your history, values, mission, products and vision. Consider prominently featuring key staff and leadership or posting about your community outreach initiatives. Keeping your site current and full of engaging content is important because it conveys what working for your agency will be like.
Additionally, is your site mobile friendly? More than 80% of today's job searches originate from mobile devices, according to Indeed. A lengthy, complex application that isn't mobile-friendly and takes more than five minutes to complete can cause applicants to give up and move on to another application.
To learn more about free technical knowledge checks, Caliper assessments, sales call reluctance testing and our DIY hiring toolkits, visit Big “I" Hires online. For tools and tips to help enhance your agency's web presence, head over to Trusted Choice®, where you can get a digital review of your agency's website and social media, download an arsenal of consumer-facing content and much more.