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Feb 05
3 Ways to Prioritize Personal Umbrella Sales

When we know something would be beneficial, but don't have the energy or knowledge to implement it, we often procrastinate and schedule it for “someday."

Most agents know they should be offering a personal umbrella policy to each of their clients but, as other priorities take center stage, they put it off. We get it! Busy agencies across America have a lot on their plates.

However, now is the time to stop thinking you'll offer PUPs “someday" because we checked the calendar and “someday" does not exist.  

Put personal umbrella sales into motion at your agency with these three simple steps:

1) Download RLI's PUP decline form. Big “I" members love RLI's declination forms, which are a great tool during conversations about the importance of PUPs.

If your client takes the coverage, you win! You've secured important protection for them, and a sale for your agency.

If your client declines the coverage, and you document this in your file, you still win—your agency is protected in the event of an errors & omissions claim. Download the customizable PUP declination form that you can use to document that you've offered umbrella coverage in your client files.

2) Create an umbrella flyer for your agency in two clicks. Marketing personal umbrellas starts with information and education.

To get started, download this flyer, click the PDF contact box, add your agency information and save it. Then, add to your web site, print a supply for your office or distribute it to your clients with their proposals.

3) Share RLI's Umbrella Overview and underinsured motorist/uninsured motorist videos. Whether it's by placing them on your website, posting on social media or sharing via email, the below videos will raise important awareness among your clients about the need for personal umbrella coverage:

What Is a Personal Umbrella Policy?

What is a personal umbrella policy.jpgUninsured/Underinsured Motorist Coverage with a Personal Umbrella Policy

uninsured and underinsured motorist coverage.jpg 

Ready for more? We have so much to offer! RLI offers a host of marketing and sales tips through the producer portal.

Contact your dedicated RLI state administrator with any questions, or visit RLI online.  


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