| Lacrosse fans from all over the country are showing the love for the Trusted Choice® brand at the 2014 Federation of International Lacrosse (FIL) World Lacrosse Championships, which began last Thursday, July 10 and will conclude this Saturday, July 19 at Dick’s Sporting Goods Park in Commerce City, Colo.
Like the soccer World Cup, the World Lacrosse Championships take place once every four years. And since Trusted Choice is the presenting sponsor of this year’s championships, consumers are getting to know the independent agency system while cheering for the top-ranked American team (or the 37 others).
It’s a unique and powerful marketing opportunity for the largest brand of independent insurance agents and brokers in the United States—especially because the demographics of the lacrosse community tend to parallel the Trusted Choice target audience in most markets.
Check out photos from the championships, where Trusted Choice is offering phone charging stations and passing out fans so every can stay cool. The Trusted Choice logo has also been front and center in ESPN's TV coverage—not only on the field itself but also on bottom right corner of the screen on the ESPN footer.
Photos by Sydney Roe, Trusted Choice® event coordinator
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