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Jul 30
Don’t Miss Independent Agent Satisfaction Study

Starting this week, Big “I" members will be receiving an email invitation to the third annual J.D. Power 2020 Independent Insurance Agent Satisfaction Study. By participating in this important study, you will ensure that carriers hear and understand your views on what it takes to improve their working relationship with agents like you.

Last year's study collected more than 1,500 agent responses, and the results help guide carriers as they develop strategies and determine investments for solidifying and improving their relationship with their agents.

J.D. Power and the Big “I" have once again partnered in this important endeavor. Be on the lookout for an email from at the end of July with your unique link to the survey.

As a token of our appreciation for your participation in the study, those who take the survey will receive a complimentary copy of the executive summary of the results and will be entered into a drawing for participation prizes including a $1,000 grand prize, two $500 second prizes, four $250 third prizes and five $100 prizes.

The study examines how each service event in the relationship between an agent or broker and their insurer impacts their overall perception of the company and identifies critical service standards that drive higher satisfaction. The study provides a broad understanding of how carriers can improve agent and broker satisfaction, loyalty and advocacy. Evaluations look at both personal lines and commercial lines experience and help insurers answer the following questions:

  • What creates the most satisfying experience for an agent or broker and their customers?
  • What are the key trends insurers must act on to better satisfy agents or brokers and their customers?
  • What are the greatest challenges that agents face and how can carriers improve the ease of doing business?
  • What impact are digital channels and changing demographics having on insurers and their current processes with agents or brokers and their customers?
  • Which insurers are best at dealing with evolving and emerging risks and policies?


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