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Aug 14
Agents Learn Marketing Tactics in Digital Ad Webinar

The Trusted Choice® digital advertising webinar proved highly valuable for independent agent attendees.

 

Nearly 200 agents viewed an educational presentation explaining the ins and outs of digital advertising.

 

By participating in the Sept. 1 ad flight, agents have the opportunity to drive thousands of consumers to their websites in zip codes they specifically aim to target. Trusted Choice is offering the ad buy at below wholesale rates by reducing the cost through the Trusted Choice Marketing Reimbursement Program.

 

As a whole, Trusted Choice digital advertising initiatives have delivered impressive numbers: During the first three-month flight, the campaign achieved more than 35.7 million consumer impressions and more than 20,000 banner ad clicks. All agencies over-delivered, earning more than 800,000 impressions and more than 400 banner ad clicks.

 

To further assist agencies, Trusted Choice is also offering free advertising design customizations when agents use the Freedom Campaign materials. The Freedom Campaign ads utilize images of captive agents in various forms of restraints to help promote the independent agent's ability to choose the right plan for their clients. These materials include digital banners, print, direct mailers, billboards and radio ads.

 

At the end of presentation, Trusted Choice randomly selected three agencies to receive a $500 discount on the next digital advertising buy. Congratulations to the winners: Bob Korvas Agency and InsureChampaign, both of Illinois, and Lakeside Insurance Center of Colorado.

 

For more information about the ins and outs of digital advertising or the next digital advertising buy, contact Kiescha Cherry.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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