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Aug 21
New Video Spotlights Trusted Choice® Sponsorship of World Lacrosse Championships

A new video produced by Trusted Choice® spotlights the large role the brand played as presenting sponsor for the FIL World Lacrosse Championships in Denver last month. The event was the largest in lacrosse history.


The new piece highlights Trusted Choice’s presence on the ESPN networks’ live coverage of the event and independent agents' prominence at the international tournament.


Through this sponsorship, hundreds of thousands of consumers onsite and via the media were exposed to the Trusted Choice brand and The new video appears on the Big "I" homepage and across the association's social media platforms. It is also available for state association and local member usage. 


Trusted Choice also hosted a fundraiser for Make-A-Wish at the lacrosse event, raising $2,000 for children with life-threatening illnesses and their families. A separate video, also produced by Trusted Choice, showcases that effort and will appear on the Trusted Choice Facebook page this month, as part of the annual “share” campaign to raise more money for Make-A-Wish. 


For more information about either of the new videos, contact Sue Nester, Big “I” broadcast media director.


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