The Big “I" is proud to provide industry research that is vital in strategic planning, filling in knowledge gaps and building crucial knowledge on industry trends. Stay up to date with these resources:
1) Agency Universe Study. Future One, a collaboration of the Big “I" and leading independent agency companies, recently released 10 findings from the 2020 Agency Universe Study. The study surveys a wealth of issues about independent agencies operating in the U.S., including their numbers, revenue base and sources, number of employees, ownership, mix of business, diversification of products, technology uses, non-insurance income sources, and marketing methods.
2) Best Practices. The Best Practices resources gather data from highly qualified agencies that have demonstrated real, measurable success. Other agencies can use these metrics to compare their own information and statistics to those recognized as the best, applying resources for self-improvement while celebrating areas of high achievement.
An agency leader can find virtually any key benchmarking metric imaginable to help better manage agency business in their revenue category that fits.
3) Market Share Report. Each year the Big “I" reviews property-casualty insurance premium data provided by A.M. Best Company and releases the Market Share Report. In comparing these numbers along with other data, research reports and anecdotal information gathered during the year, we're impressed with the creative, aggressive actions of some independent agencies and their carrier partners to retain and grow market share in one or more lines of business.
Questions can be sent to research staff.