A Trusted Choice® media buy on major cable networks, which starts airing this month on the Fox News Channel, features a humorous new ad illustrating that because independent insurance agents are not held captive by one company, they are “free to do what’s right for you.”
The ad features captive agents bound in various constraints to highlight their inability to offer choices to consumers. The new commercial expands the successful Freedom Campaign, developed by MARC USA’s Chicago office, which began with a digital, print and radio advertising launch in January 2014.
The 30-second commercial is also available in a customizable form for member agents’ local television advertising, and several new companion video ads with the same theme will also be available for online use.
“All Trapped Up” is part of a group of ads, including a series of real-life customer testimonials, produced by Trusted Choice over the last three years. The commercial will enter an ad rotation in a national media buy on Fox News Channel, MSNBC, CNN and other cable channels.