Beginning with Black Friday and Cyber Monday, some merchants claim half their yearly sales between Thanksgiving and Christmas.
But this year may be the beginning of the end for large-scale Black Friday and Cyber Monday events. Savvy shoppers know retailers now offer deep discounts and deals in the weeks leading up to Christmas—meaning they don't have to elbow through massive crowds to save. This year, Black Friday traffic decreased about 5% and sales were off by 11%.
It doesn't mean people will buy less this season—just that they may not pay as much. As retailers panic over lower-than-expected sales, remember that buying a $3,000 diamond necklace for $1,200 doesn't mean it will appraise for $1,200.
Remind your clients that if they plan to give expensive gifts this season, they need proper coverage. Fortunately, that’s available on a personal and commercial basis for a diverse range of risks, including fine arts, jewelry, antiques, silverware, coins and stamps, memorabilia, gun collections, fine wine, musical instruments and more.
Find out how Big “I” Markets can help round out accounts with a great product, tailored coverage and superior service by logging into Big “I” Markets and selecting “Stand-alone Fine Arts & Valuable Articles” from the personal lines or commercial lines menus.