Today, your independent agency has more opportunities to prosper than ever before. Today’s marketplace enables your agency to be the hub of its own community as well as a member of many other communities—all of which are populated by consumers.
The long-term success of your business depends on customers, so before you try to sell another policy, consider two key questions: Who is today’s consumer? And what should “customer service” mean in today’s marketplace?
The new Best Practices series The Customer Service Experience-An Independent Agent’s Guide to Serving Today’s Consumer can help. To be released in 11 installments beginning mid-January 2015, this insightful series will provide direction on meaningful, valuable and profitable customer service as a foundation of your business. The series includes:
- Meet Today’s Insurance Consumer
- Bring Real Meaning to “Customer Service”
- Know Your Agency
- Understand Your Marketplace
- Motivate Your Team
- Prospect Effectively
- Care for New Customers
- Retain Customers and Grow Your Book
- Be Professional and Trustworthy
- Be Ready for Unplanned Communication
- Plan for the Future
And as inevitable changes occur in the marketplace, the series will serve as a long-term guide in adjusting and enhancing your customer service focus, combining information and hands-on guidance to help your agency clearly define customer service goals and focus your efforts on achieving them.
Follow the series each month in News & Views as it becomes available on the Best Practices website. For more information about the content, contact Best Practices staff.