Trusted Choice® continues to expand local online advertising efforts in 2015 by kicking off the second flight of its digital ad buy on May 1. Trusted Choice® encourages agents to sign up for the three-month flight, which will end July 31 and feature display banner and social media packages, before the April 1 deadline.
Both display and social media advertisements will target adults ages 25-54 who are entering various life stages such as purchasing a home or car, getting married or retiring. Display banner ads will appear on various websites and social media ads will appear on Facebook news feeds based on a geo-targeting feature that targets online users within a pre-selected area containing three to five zip codes.
Agencies interested in making this investment may select from two price levels, and agents who specialize in commercial lines will also have the opportunity choose to ads that target business owners. Agents who purchase either the display banner or social media package are also eligible to utilize the Trusted Choice® Marketing Reimbursement Program to subsidize costs.
The deadline to purchase digital packages for the second flight is Wednesday, April 1. For more information, contact Kiescha Cherry, Trusted Choice advertising manager.