More people are shopping online, but that doesn’t mean your business has to suffer. Savvy business-owners in your same shoes are growing by leaps and bounds.
Ironically, these businesses are not necessarily selling better products—so why are they gaining more foot traffic than you? What are they doing differently? The answer is plain and simple: They are planning ahead. They keep their future customer at the forefront of their minds.
The Big “I” Diversity team is pleased to announce Market Snapshots: a new resource available on the Big “I” Diversity webpage to help you plan in advance for tomorrow’s customer. Provided by Geoscape, a data-mining firm that specializes in collecting information from various demographic groups, Market Snapshots identifies diverse populations within various cities across the country. Use this resource to find detailed information about the racial and ethnic minority groups within your reach, including various Asian, African-American and Hispanic communities.
After determining which diverse populations your agency should focus on, be sure to take advantage of the Big “I” Diversity Task Force’s free series of webinars on How to Market to People Not Like You.