| The Big “I” has redesigned its member publications and the Independent Agent website with new content and updated formats.
Independent Agent magazine has been the flagship publication for the Big “I” since 1903. In addition to a fresh design, the magazine now includes a new content mix and shorter, more accessible articles.
To download the new IA magazine iPad app, search any variation “Independent Agent magazine” in the iTunes store. The app is open and free to download, and new issues are published at the beginning of each month. Currently only available for iPad, the app will soon be available for Android.
iamagazine.com has been redesigned to offer additional content with a cleaner, more user-friendly layout. Stories and other updates are now posted daily.
The Big “I” will now produce three e-newsletters in place of the former weekly Insurance News & Views™.
- Markets Pulse, sent via email every Monday, highlights market trends and sales strategies.
- News & Views, a roundup of the week’s online articles will replace the former IN&V timeslot with coverage on industry news and analysis, technology, government affairs and agency management topics.
- Fast Focus, sent via email on the last Friday of every month, will feature top stories on a specific topic from the past month.
The new magazine and electronic newsletter format will also expand advertising options. Harleysville and SIAA were silver sponsors of IA magazine’s re-launch, and other advertisers are already partnering with IA on various print and digital products. The IA magazine press kit and editorial calendar are available online. |
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