Beginning this week, all independent insurance agencies in the U.S. are invited to participate in the 2016 Future One Agency Universe Study. Future One, a cooperative effort of the Big “I” and more than 20 leading independent agency companies, has carried out this research since 1983.
The survey asks for agency information and opinions on a wide range of topics including revenues, staffing, mix of business, emerging market trends, diversity and technology. Future One reports all information collected in aggregate.
One of the survey’s top priorities is to gather the most accurate data about independent agency operations and therefore enable member agencies, the association and its company partners to benchmark operations, develop new products and services, and refine their relationships. We are serious about this—and we need your help to guide our efforts.
The Big “I” and Future One have retained Zeldis Research Associates, an independent market research firm, to conduct this study in order to ensure data quality and confidentiality Timing is critical, so complete the survey as soon as you receive your individualized invitation. Remember that your responses are completely confidential.
As a token of our appreciation, once you complete the survey, national will enter your agency in a drawing for prizes totaling $3,500, including a $1,000 grand prize, two $500 second prizes, four $250 third prizes and five $100 prizes.
If you have any questions or concerns about the survey, or if you want to be sure that your agency receives an invitation to participate, please contact Madelyn Flannagan, Big “I” vice president of agent development, research and education.