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May 05
Does Your Agency Have a Marketing Strategy?

A great reputation is important for any agency, but it isn’t enough to attract consistent new business. Meeting consumers where they are reinforces that reputation and helps you attract new policies—while keeping current clients loyal.


Do you have a strategic marketing plan in place?


The May issue of Independent Agent magazine will help you understand the basics of social media platforms like Facebook, Twitter and LinkedIn—and how using them can translate to sales. Download the tablet version of Independent Agent magazine, now available in the iTunes store—it’s free!


The IA marketing issue also addresses changing patterns in the insurance industry, like the acceleration of mergers & acquisitions and private company D&O claims. In addition, you can look forward to reading about preventing employee theft at your agency and how to keep a customer’s interest after the sales call.


Head to the iTunes store to access IA on the go! The tablet version of IA magazine offers a unique reading experience as well as a host of extra features not available in the print edition. Your members can take advantage of this free member benefit by searching the iTunes store for any variation of “IA magazine.”


If you have any comments, questions or suggestions about IA magazine or the iPad app, send them to Katie Butler, IA editor in chief, or Jacquelyn Connelly, IA senior editor.


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