Once a consumer narrows their search how can you leverage your web content to make the decision-making process easy?  Your website is your agency, and the same internal knowledge and expertise a client would get in the office should also be available online. Here are some strategies to help you build content clients want and help them choose your agency.

1. Demonstrate Your Expertise

In the Discover phase, we learn content is king but doesn't have to be overwhelming. The more information you have on your website, and the easier it is to find an agent, the better the customer experience.  Blogs are an easy way to add content that's easy to organize and easy to navigate. Tap into Trusted Choice, the Big I" Virtual University, and your team for content.

3. Offer Comparative Rating

Some consumers may want to compare rate and coverage options before making a purchase. Real-Time rates on agency websites may provide enough preliminary rate information to reduce additional shopping on aggregator or carrier website.  

Industry management system and rating solutions which offer versions for agents to plug into their websites to offer consumer-to-agency rating (listed in alphabetical order):

• Applied Rater
• Boston Software
• EZLynx
• ITC
• QQ Solutions
  
• Vertafore - CRQ