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2020 Best Practices Study Update

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The 2020 Best Practices Study Update can be used as a standalone for the special focus report, financial and benchmarking information. If this is your first time with Best Practices, the special focus information "Foundations: Laying the Groundwork" provided in the 2019 Best Practices Study may be helpful to create a full picture of how Best Practices can benefit an agency, but it is not required.


What's Included
  • Int2020-BPS-Cover.jpgroduction & Overview
  • 2020 SPECIAL FOCUS: Re:Think: Embracing the Challenges of a Post-COVID World 
    • Financial Foundations
    • Personnel
    • Customers
    • The Future
  • Executive Summary and Analysis of Agencies
    • Under $1.25M in revenue
    • Between $1.25M and $2.5M in revenue
    • Between $2.5M and $5.0M in revenue
    • Between $5.0M and $10.0M in revenue
    • Between $10.0M and $25.0M in revenue
    • Over $25.0M in revenue
  • Cross Category Comparision
    • Agency Specialization & Speciality Revenues %
    • Staffing Information
    • Revenue Growth
    • Sales Velocity
    • Expenses
    • Profitability
    • Rule of 20
  • Glossary of Terms Used
The 2020 Best Practices Study Update can be used as a standalone for the special focus report, financial and benchmarking information. If this is your first time with Best Practices, the special focus information "Foundations: Laying the Groundwork" provided in the 2019 Best Practices Study may be helpful to create a full picture of how Best Practices can benefit an agency, but it is not required.



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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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