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Generation X Resources

Developed for the Big "I" in conjunction with McDonald Marketing


The Gen-X Files is a blog focused on generational issues, especially those relating to Generation X.


The Generation X Report
The University of Michigan’s Institute for Social Research put out updates on their Longitudinal Study of American Youth. This study has been following Generation X for several years. Quarterly reports cover various topics. For example, the Spring 2012 report covered food, and the Summer 2012 covered attitudes about climate change.
Click Here for the Summer 2012 report
A Web site dedicated to educating the twenty-to-thirty-year-old set on the economy, insurance, credit, real estate, and related topics. Great source to see what Gen X cares about when it comes to money.


The Radio Advertising Bureau has a report online on generation X. To download Click Here
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