Generation X Resources
Developed for the Big "I" in conjunction with McDonald Marketing
The Gen-X Files is a blog focused on generational issues, especially those relating to Generation X.
The Generation X Report
The University of Michigan’s Institute for Social Research put out updates on their Longitudinal Study of American Youth. This study has been following Generation X for several years. Quarterly reports cover various topics. For example, the Spring 2012 report covered food, and the Summer 2012 covered attitudes about climate change.
for the Summer 2012 report
A Web site dedicated to educating the twenty-to-thirty-year-old set on the economy, insurance, credit, real estate, and related topics. Great source to see what Gen X cares about when it comes to money.
The Radio Advertising Bureau has a report online on generation X. To download Click Here.