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Header for Website.png    January 14 -15, 2020     l     New Orleans Marriott     l     555 Canal Street


Meet Your Speaker and Master of Ceremonies

Marcus Collinsheadshot2.jpg, MBA 

Chief Consumer Connections Officer, Doner Advertising

Professor, Ross School of Business at the University of Michigan

Marcus is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age's 40 Under 40 (2016) and Crain's Business Detroit's 40 Under 40 (2016). Previously, he led the Social Engagement practice across Steve Stoutes New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of social. His strategies and creative contributions have led to the success of Budweisers Made In America music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farms Cliff Paul campaign to name a few. 

Prior to joining Translation, Marcus led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and ran digital strategy for Beyonce. 

Marcus is an extremely passionate educator. He teaches at the Ross School of Business, University of Michigan, as a Teaching Excellence Award Winning and Golden Apple Award nominated professor of marketing. He teaches around the globe and speaks across stages far and wide, from Cannes Lions International Festival for Creativity to C2 Montreal, SXSW, Social Media Week, Hyper Island, TEDx, and Talks at Google. 

Marcus is pursuing his doctorate at Temple University and holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.


 

Featured Breakout
Marketing Made Simple for Inclusive Sales

 
It's been said that good marketers see consumers as complete human beings with all the dimensions real people have. However, the ubiquitous use of demographics in marketing fails to accurately describe "real people." Of course, that's why savvy marketers focus on psychographics because they paint a more vivid picture of who are. However, the truth is, psychographics are only a byproduct of something far greater. In this session, we will explore a more accurate way to represent potential customers which also provides a strong predictor of what they are likely to do - no doubt a critical benefit for the marketing function

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