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Tony Alessandra To Share Winning Business Strategies At IIABA New Orleans



ALEXANDRIA, VA, July 16—Noted business speaker Dr. Tony Alessandra will share his well-targeted insight on marketing, sales, service and relationship-building with attendees at the Independent Insurance Agents & Brokers of America’s (IIABA) upcoming New Orleans InfoXchange.

More than 2,500 independent agents, brokers and other insurance professionals are expected to attend IIABA’s New Orleans InfoXchange. The premier IIABA event will be held Sept. 21-24 at the Hilton New Orleans Riverside and the nearby Ernest N. Morial Convention Center. Dr. Alessandra will speak during the opening general session Sept. 22.

Alessandra helps companies achieve market dominance through an effective mix of specific strategies and practical ideas that help businesses out-market, outsell and out-service their competitors. He offers a street-wise, college-smart perspective on business culled from his divergent, yet successful background as a marketing graduate professor, business author, consultant and an entrepreneur. He provides his audiences ideas that secure profitable bottom-line results.

“In this challenging business environment, independent agents and brokers are constantly seeking innovative ideas that will improve their business’s performance,” says IIABA President Thomas B. Ahart, CPCU, AAI. “As a proven business strategist, Dr. Alessandra will be offering InfoXchange attendees a wealth of high-powered business advice that will help agencies become more focused on marketing and sales, and in the end become more successful. You will not want to miss this session.”

Dr. Alessandra is the chairman and co-founder of MentorU.com, an online e-learning company of world-class business experts providing training, coaching and mentoring that uses the latest Internet technologies.

He also is a widely published author with 13 books, including Charisma, The Platinum Rule, Collaborative Selling and Communicating at Work. He is featured in more than 50 audio/video programs and films, including Relationship Strategies, The Dynamics of Effective Listening and Non-Manipulative Selling. Alessandra also hosts the TPN/Primestar network talk show, Strictly Business.

The IIABA showcase event will feature a parade of exciting opportunities designed to improve agency performance. From insightful workshops, to additional thought-provoking guest speakers, high-level networking opportunities, a record-size exhibit hall and the widely acclaimed Young Agents Leadership Conference, the New Orleans InfoXchange will arm agents and brokers with the tools to take their businesses to the next level.

Agents can register for the New Orleans InfoXchange or download the forms online at www.independentagent.com . These forms also are available by dialing IIABA’s fax-on-demand service at (800) 296-0578 and selecting option 4000. For more information about the InfoXchange, contact IIABA’s Convention Department at (800) 221-7917. For more information about the Young Agents Leadership Conference, contact Leslie Mularski at (800) 221-7917.

Founded in 1896, IIABA is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life, health, employee benefit plans and retirement products. Web address:  www.independentagent.com .


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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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