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Union Standard Insurance Joins Trusted Choice


Brand educates consumers on the benefits of using a Trusted Choice®agency


ALEXANDRIA, Va., Aug. 14, 2006Union Standard Insurance Group, a leading property casualty insurance group offering many highly specialized, tailored commercial products and services that meet the broad needs of business customers throughout Alabama, Arizona, Arkansas, Kentucky, Mississippi, New Mexico, Oklahoma, Tennessee and Texas, has become the latest regional agency system company to join the growing Trusted Choice® consumer brand movement.


“Trusted Choice® is quickly becoming the brand of distinction in the insurance marketplace for independent agents,” says Craig W. Sparks, president of Union Standard Insurance Group. “Union Standard Insurance is pleased to become a partner to this exciting and quickly expanding consumer brand movement. We strongly believe in independent agents and look forward to working with Trusted Choice® to promote its many benefits to our distribution force and their policyholders.” 


“We welcome Union Standard Insurance Group into the Trusted Choice® family,” says Robert A. Rusbuldt, CEO of the Independent Insurance Agents & Brokers of America (the Big “I”).  “By joining the Trusted Choice® brand movement, Union Standard Insurance Group is amplifying its already strong commitment to the independent agency system. As a W.R. Berkley company, Union Standard Insurance Group is naturally a strong supporter of the independent agency system. This partnership is a natural extension of that commitment.”


Union Standard Insurance Group is rated A (Excellent) by A.M. Best, with an A+ claim paying ability rating by Standard & Poors. Union Standard Insurance Group is a member of the W. R. Berkley Corporation, an insurance holding company that is among the largest commercial lines writers in the United States and a company partner of Trusted Choice®.


Launched in 2001 by the Big “I” and several agency companies, Trusted Choice® is the national consumer brand created to educate consumers about the benefits of using independent insurance agents and brokers for their insurance needs. The brand highlights the benefits consumers get—choice of companies, customized policies and advocacy support—when using an independent agency.


Today, nearly 6,200 independent agency and brokerage firm locations throughout the country are participating in the brand program. They are joined by Union Standard Insurance Group and 36 other leading insurance companies. 


Trusted Choice® is promoted through a combination of national, state-level and local-agency advertising, promotional and marketing activities; insurance company branding; public relations campaigns; and Internet communications. All media direct consumers to where they find the Trusted Choice® Agency Locator and helpful information on relevant insurance topics.


Trusted Choice® is the consumer marketing identity for more than 6,200 independent insurance agencies and brokerage firms and their branch locations. These insurance and financial services firms offer individual and business consumers a choice of insurance companies, customization of policy coverage and advocacy support. Web address:






​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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