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Trusted Choice Launches New Ad


Travel Channel, Fox News, CNN and more will air commercial


ALEXANDRIA, Va., Jan. 8, 2007Trusted Choice® is celebrating the New Year by hitting the airwaves with a brand new television commercial.


Viewers tuning in to the Travel Channel this month will learn about the benefits the nearly 7,000 participating Trusted Choice® agencies can offer—choice, advocacy and customization—at every consumer life stage. While showing consumers purchasing a home, opening a business, entering retirement and other life milestones, the ad explains that “The Trusted Choice® agent in your community works with you so you can choose the insurance that fits your life—no matter how it changes.” The ad then points viewers to to find a local agent.


The new commercial will debut on the Travel Channel Jan. 9-21 during programs such as “Trip of a Lifetime,” “John Ratzenberger’s Made in America,” and “Weekend Getaways.” In February, Fox News Channel viewers will receive the Trusted Choice® message on “Fox & Friends,” “Your World Neil Cavuto,” “The O’Reilly Factor,” and “On the Record with Greta Van Susteren.”


Continuing the advertising strategy that began last September, Trusted Choice® is running ads for two weeks every month through August of 2007 on different cable stations, including CNN, the Travel Channel, the Weather Channel, Fox News and other popular cable outlets. In addition, many Trusted Choice® agents are extending the reach of the advertising by airing tag-able versions of the commercial in their local market. This strategy increases consumer exposure as well as positions these agents as the local Trusted Choice® contact for consumers.


“The new commercial emphasizes the role independent agents play in helping consumers navigate their ever-changing insurance needs,” says Big “I” CEO Robert A. Rusbuldt. “It reinforces to consumers that using a Trusted Choice® agency is the smart, safe and preferred way to buy insurance.”


“With agents using tag-able versions of the ad in their local communities, we’re maximizing the value of this ad buy,” says Trusted Choice® Executive Director Dave Evans. “There is no better way than a local ad for consumers to find their nearest Trusted Choice® agent.”


Trusted Choice® is promoted through a combination of national, state-level and local-agency advertising, promotional and marketing activities; insurance company branding; public relations campaigns; and Internet communications.


Launched in October 2001 by the Big “I” and several agency companies, Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for nearly 7,000 independent insurance agencies, brokerage firms, their branch locations and 41 leading insurance companies. Web address:


Founded in 1896, the Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life and health—as well as employee benefit plans and retirement products. Web address:





​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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