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Trusted Choice® Featured on Lifetime Television Show

"The Balancing Act" segment focuses on women and insurance

(ALEXANDRIA, VA – Feb. 11, 2009) – Trusted Choice® will be featured on the Lifetime Television show “The Balancing Act” on Monday, Feb. 16.

The segment, titled “Women and Insurance – Are You Covered? What You Need to Know About Your Insurance Needs,” features Trusted Choice® independent insurance agents Sharon Emek, director of the CBS Insurance Coverage Group in New York, and Alex Soto, president of InSource Insurance Agency in Miami. Emek is former chair of the Independent Insurance Agents and Brokers of New York, Inc. Soto is former chairman of the Independent Insurance Agents & Brokers of America (the Big “I”) and a founding member of Trusted Choice®.

“We are pleased ‘The Balancing Act’ chose Trusted Choice® for our expertise on the insurance needs of women today,” says Robert A. Rusbuldt, Big “I” president and CEO. “Sharon and Alex are respected leaders in the independent agency system, experts on insurance issues for consumers, and exemplary stewards of the Trusted Choice® Pledge of Performance.”

The interview is scheduled to air nationally on Monday, Feb. 16 at 7 a.m. Eastern/Pacific and 6 a.m. Central/Mountain (check local listings). It will replay on March 4 and March 16. Emek and Soto will discuss a variety of issues including divorce and in-home businesses.

“Sharon and Alex will reveal to the viewers of ‘The Balancing Act’ the kind of sound advice Trusted Choice® agents provide every day for insurance consumers,” says Dave Evans, Trusted Choice® executive director. “Trusted Choice® agents provide personalized service designed to protect the needs of businesses and families.”

“The Balancing Act” is a daily, TV talk show which addresses relevant issues facing today’s busy woman. Each 30-minute episode airs daily at 7 a.m. Eastern/Pacific and 6 a.m. Central/Mountain (check local listings) on Lifetime Television to a potential reach of 96 million households and explores everything from balancing the home life to making healthy decisions. Additional information and each segment can be accessed on the show’s website, Each episode is also available on www.AOL/,,,, and as a Podcast on

Trusted Choice® is promoted through a combination of national, state-level and local-agency advertising, promotional and marketing activities; insurance company branding; public relations campaigns; and Internet communications.
Launched in October 2001 by the Big “I” and several agency companies, Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for over 10,400 independent insurance agencies, brokerage firms, their branch locations and 53 leading insurance companies. Web address:


​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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