ALEXANDRIA, Va., Nov. 5, 2009 - The Independent Agents & Brokers of America’s Agents Council for Technology (ACT) has released podcasts on agency productivity and Internet marketing.
The podcasts include audio of two highly successful panel discussions that took place at the ACT Special Event with Young Agents and IIABA state officers in New Orleans this fall. Each podcast is approximately one hour and is set up for one click download to an iPod or listening on a PC.
Click HERE for the free downloads or go to www.independentagent.com/act.
“These podcasts provide a great summary of the breakthrough strategies agencies are employing today to enhance their productivity and Internet marketing presence,” says Jeff Yates, ACT executive director. “These sessions will be of great value to any agency principal, manager, producer or customer service representative who is interested in selling more, serving clients more effectively and enhancing the value of his or her business.”
Additional information on each podcast follows:
Podcast #1: “Practical Strategies to Enhance Agency Productivity”
Panelists: Brian Bartosh, Top O’ Michigan Insurance
Stu Durland, Seely & Durland Insurance
Lisa Parry Becker, Parry & Son
Cyndy Smith, Haylor, Freyer & Coon
Ashley Whitney, Harbor Brenn Agencies
Jeff Yates, ACT Executive Director, moderator
Notes: This discussion centers on the most effective workflows and technologies agencies are employing to successfully enhance productivity. The panelists discussed how agencies are transforming staff roles for more pro-active service and sales.
Podcast #2: “The Transformation in Agency Marketing”
Panelists: Steve Anderson, Steve Anderson Consulting
Katie Herbst, Westfield Insurance
Angelyn Treutel, Treutel Insurance Agency
Rick Morgan, Rick Morgan Consulting
Rick Dinger, Crescenta Valley Insurance
Peter van Aartrijk, Aartrijk Group, moderator
Notes: The panel discussed how agencies are rebalancing their marketing strategies to more of an online focus using their websites, social media and search engine positioning.
Established in 1999 by the Independent Insurance Agents & Brokers of America (the Big “I”), ACT provides a candid, action-oriented forum for agent and industry associations, user groups, companies and vendors to address critical technology and workflow issues facing the independent agency system and provides agencies with reports and tools to assist them in making improvements in their businesses.
Founded in 1896, the Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life and health—as well as employee benefit plans and retirement products. Web address: www.independentagent.com.