ALEXANDRIA, Va., Feb. 27, 2012 —Efforts to promote the value of Trusted Choice®
independent insurance agents are getting noticed by the trade association community. The Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and Trusted Choice®
team recently received two Association TRENDS All Media Awards.
“The Lockhart Story” video won a gold award in the CD, video, Podcast or PSA category and the July 2011 Make-A-Wish Foundation Facebook fundraiser received a Bronze award in the social media category.
The winning video is a mini-documentary that tells the story of the Lockhart family from Cumberland, Maine whose Trusted Choice®
independent insurance agent helped them recover from a devastating house fire. Click HERE
to view the winning piece.
"The high quality video was very impressive,” said the judges in their review. “The production elements came together. The editing and direction were impressive. But what ultimately made this successful was that they came together to tell the story. Through heartbreak and devastation, the video made me want a Trusted Choice®
agent to ensure that I would be taken care of. The video impressively builds the brand of the Association.”
During the month-long Facebook campaign, Trusted Choice®
donated $10 to the Make-A-Wish Foundation for every new “like” on facebook.com/TrustedChoice. The campaign was a partnership with Make-A-Wish Foundation, the Big “I” state associations and regional Make-A-Wish chapters. As a result of the multi-organizational effort, Trusted Choice®
was able to donate $171,590 to the charity, funding 11 wishes for children across the country. Trusted Choice®
plans to do another fundraiser in 2012.
to read more about the campaign.
to visit and “like” the Trusted Choice®
“We are honored to receive two Association TRENDS All Media Awards,” says Dave Evans, Trusted Choice®
executive director. “It is particularly special to be recognized by a jury of association professionals for these two successful communication projects.” Founded in 1896, the Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life, health, employee benefit plans and retirement products. Web address: www.independentagent.com.