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Co-operative Insurance Companies Joins Trusted Choice®

Vermont based insurer is latest brand movement company partner.

ALEXANDRIA, Va., April 2, 2012 – Co-operative Insurance Companies is the newest member of the Trusted Choice® consumer branding program for independent insurance agents and brokers. Co-operative Insurance Companies, headquartered in Middlebury, Vt., has joined 65 other leading insurance companies nationwide as a Trusted Choice® company partner.
“Trusted Choice® is pleased to welcome Co-operative Insurance Companies as the newest company partner,” said Dave Evans, Trusted Choice® executive director. “The Co-operative Insurance Companies exemplify the Trusted Choice® Pledge of Performance and have a long history of protecting communities and farmers in Vermont and New Hampshire. We look forward to working with them to serve the needs of Trusted Choice® agents and their clients.”
 Co-operative Insurance Companies is an association of three Vermont-based co-operative fire insurance companies: the Patrons Co-operative Fire Insurance Company, the Farmers Co-operative Fire Insurance Company, and the Rural Co-operative Fire Insurance Company. The companies date back to 1915, 1924 and 1933, respectively. In 1951, for financial and efficiency reasons, the three individual companies joined forces as Co-operative Fire Insurance Association of Vermont, and in 1997, the name was changed to Co-operative Insurance Companies. Co-op serves home, auto, business, and farm owners in Vermont and New Hampshire, and is committed to loss prevention, fast and fair claims service, and local operations.

 “We’re happy to be associated with the Trusted Choice® program,” said Marie Jewett, president and CEO of Co-operative Insurance Companies. “Trusted Choice® provides excellent tools to and visibility for independent agents; we believe that joining the program is an opportunity for us to further support our agency force in Vermont and New Hampshire.”

Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach consumers.  

Trusted Choice® is the consumer marketing identity for more than 23,000 independent insurance agencies and brokerage firms and 66 leading insurance companies. For more information, go to

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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