ALEXANDRIA, Va., Jan. 24, 2013 — The Independent Insurance Agents & Brokers of America’s Agents Council for Technology (ACT) will host a free one hour webinar titled “Getting a Grip: How to manage your independent agency's social media” on Friday, Feb. 15, 2013 at 1:00 p.m. EDT.
This webinar will provide “best practice” advice from agents and other industry leaders on how to successfully manage a social networking initiative and provide options for making social media management easier for agencies.
“ACT continues to offer practical ‘how to’ webinars customized to the needs of independent agents to help them get the most benefit from using social media,” says Jeff Yates, ACT executive director. “Social media has provided many independent insurance agencies with a powerful new marketing, communication and branding tool to help them grow, but how do these agencies successfully manage their social media initiatives?”
TITLE: “Getting a Grip: How to Manage Your Independent Agency's Social Media”
Rick Morgan, The Aartrijk Group, Chair of ACT’s Social Web Work Group (moderator)
Ryan Hanley, The Murray Group
Chris Paradiso, Paradiso Financial & Insurance Services
Katie Peet, State Auto
Mike Peterson, Project CAP
Angelyn Treutel, SouthGroup Gulf Coast
Mike Wise, WebWisedom LLC
Jeff Yates, ACT executive director, (host)
DATE: Friday, Feb. 15, 2013
TIME: 1:00 – 2:00 p.m. Eastern
An interactive panel of industry experts will answer questions regarding such topics as:
• How do I budget time on social media?
• Where do I get content?
• Who should manage my firm’s social media?
• How do I protect myself from negative comments and take advantage of positive comments?
Established in January 1999 by the Independent Insurance Agents and Brokers of America (the Big “I”), ACT provides a candid, action-oriented forum to address the critical workflow and technology issues facing the Independent Agency System. ACT helps participants understand the perspectives of the other stakeholders in the process and provides excellent networking opportunities with the participants who are shaping the future for the industry on these issues. For more information about ACT visit www.iiaba.net/act.
Founded in 1896, the Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of approximately a quarter of a million agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life and health—as well as employee benefit plans and retirement products. Web address: www.independentagent.com.