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Jul 15
Independent Agents Go Prime Time
Stay tuned this August for the Trusted Choice® brand to go primetime once again on CNBC with four custom consumer-focused segments, “30 Seconds to Know Insurance.” These will focus on two personal lines and two commercial lines areas that are hot topics for consumers, highlighting why they should contact their local Trusted Choice independent insurance agents for help:

1) Online stores. Operating an online store is one of the fastest growing business trends in the country currently. But while businesses are increasing online revenue, they may not understand the risks involved.
 
2) Remote workforce. Many businesses are transitioning to have a larger remote workforce presence. But are business owners aware of the new risks with these realities? Challenges range from having staff working from other states to understanding cyber risks resulting from a worker’s personal equipment they use to conduct business.

3) Do-it-Yourself Home Projects. Many consumers, while having more time on their hands at home, have been thinking about DIY projects to spruce up their house. But before they pick up that hammer, they need to understand the potential risk.

4) Summer RV travel. As many consumers try to make the most of this summer, they are exploring new ways to travel. One of the latest trends: RVs. But before hitting the open road, consumers need to make sure they are protected. Whether they are using a mobile home for a vacation or a more permanent living situation, many factors will impact insurance coverage needs.

As more Americans are watching TV and streaming media, the Trusted Choice brand will also be making its debut on Hulu this August with our new campaign “You do You,” highlighting agents as the hero in consumers’ busy lives. The campaign will run through the fall and also appear on YouTube and social media for a wide net targeted toward families and small business audiences.

Visit the Trusted Choice member resource website to view all our resources. 

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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