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Dec 08
Consumers Are Noticing Trusted Choice®

Customers are 44% more likely to recommend Trusted Choice® independent insurance agents than independent insurance agents without Trusted Choice branding, according to results among control respondents from the Comscore Brand Survey Lift. Exposed respondents were 57% more likely to have heard of Trusted Choice independent insurance agents than the control audience.

The study highlighted that the Trusted Choice brand name and recognition is strong, providing value to independent agents. Regarding overall recognition of Trusted Choice independent agents, there was a 6.2 point lift (17.0% - 10.8%) achieved with a 90% statistical significance level, exceeding the Comscore benchmark of a 2.4 point lift.

The 2020 Trusted Choice national advertising campaign drove an impressive brand lift for Trusted Choice independent agents. From June to October, Trusted Choice launched a multi-media campaign that reached over 52 million consumers nationwide and drove over 100,000 consumers to TrustedChoice.com.

The multimedia campaign was targeted toward three main audiences: established families, small business owners and in-market shoppers.

Airing nationally, this is the first time that Trusted Choice is advertising via streaming services. With increased demand, consumers spend more time on Hulu than Sling, Spectrum TV, DirecTV Now, Pluto, ESPN and Xfinity combined. With 28 million total subscribers at a median age of 32 and a median income of $92K, Hulu provides Trusted Choice with precise targeting of an affluent demographic.

The campaign was composed of various creative elements, including “30 Seconds to Know Insurance,” four custom spots that aired on CNBC and informed consumers on relevant insurance needs for both personal and commercial lines:

·         RV Travel

·         DIY Home Projects

·         Online Marketplace

·         Remote Workforce

The “You Do You” campaign ads aired on Hulu, YouTube, Facebook and Instagram. The campaign featured Trusted Choice independent agents as the hero coming to the rescue for the everyday consumer juggling a busy life and the insurance needs that come with it. Two 30-second spots, one for personal lines and one for commercial lines, as well as 15-second and 6-second spots for social and digital use, were produced and optimized across the channels. These campaigns are also available for local member customization and local tagging.  

The campaign will continue to expand in 2021. To learn more, contact Kasey Connors, Trusted Choice vice president of marketing operations.  

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Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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