Trusted Choice® has gone big this fall with a new national campaign titled “Home Field Advantage," tying in with America's favorite pastime on the MLB Network. Hall of Fame former pitcher John Smoltz helps Trusted Choice® bring the value of independent agents to life, highlighting the importance of the home field advantage in both baseball and insurance.
With his 22 seasons in major league baseball, Smoltz understands the benefit of knowing the nuances of a ballfield and equates it to how agents bring local knowledge and understanding to their clients.
“Trusted Choice independent insurance agents live and work where you do," Smoltz explains in the commercial. “So they understand the local playing field. And they'll always have your back."
Coming off a very successful brand campaign in 2020, Trusted Choice used strategic insights to identify the right partner for 2021 with the MLB. This campaign is set to increase brand awareness, reach our target audience, maximize budget effectiveness, utilize a creative mix of digital and linear and include a measurement study.
The commercial aims to illustrate both the knowledge independents agents have of insurance solutions and how they understand the specific needs of the local market. And the ad uses real agents from New York and New Jersey, seen in the ad coaching and cheering a youth baseball team.
The commercial will air through November, covering the playoffs and World Series reaching over 48 million consumers via TV, streaming and digital channels.
Catch the commercial on MLB Network, MLB.TV or watch now on YouTube.