| Trusted Choice went big this year with our latest campaign featuring Hall of Famer John Smoltz which wrapped up in November. You can see the ad here. The national campaign, “Home Field Advantage", was able to reach over 60M consumers nationwide, tying in with America's pastime of baseball on the MLB Network. The Hall of Fame pitcher brought the value of independent agents to life, highlighting the importance of the “Home Field Advantage" in both baseball and insurance. Trusted Choice has shifted our priorities and put an emphasis on digital channels with less focus on linear TV as the consumer demographics have shifted and content is increasingly consumed through streaming services. Agents were also able to engage with the MLB campaign by utilizing the campaign materials in their local marketing efforts. The Trusted Choice team would also like to highlight other areas we have seen continued success in supporting agents in their digital marketing journey. Our flagship program, the Digital Review grew by over 150% in 2021 with more than 800 agencies from 49 states taking advantage of this offering. Our video content continues to be an area that members are leveraging with requests for customizations up over 60% since 2020, more than 40% of those being video. Since 2020 over 100 agencies have redesigned their website with one of our recommended vendors and our team is working on some success stories to share with other agents. Finally, we closed the holiday season with a successful campaign highlighting Big “I" members as local businesses in their community with the Choose Local campaign. Launched in preparation for Small Business Saturday, this is an evergreen campaign that agents can utilize to amplify their business locally. If you have any questions on our MLB campaign, Choose Local or program highlights please contact Kevin Brandt Kevin.Brandt@iiaba.net.
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