{"id":10850,"date":"2024-02-15T16:21:01","date_gmt":"2024-02-15T21:21:01","guid":{"rendered":"https:\/\/trustedchoice.independentagent.com\/?page_id=10850"},"modified":"2024-02-15T16:21:01","modified_gmt":"2024-02-15T21:21:01","slug":"hard-market-insights","status":"publish","type":"page","link":"https:\/\/www.independentagent.com\/trustedchoice\/hard-market-insights\/","title":{"rendered":"Hard Market Insights"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-large p-0\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2024\/02\/8mikj83lmsq-e1708017087313.jpg\" alt=\"\" class=\"wp-image-37270\"><\/figure><h1 class=\"wp-block-heading alignwide\" id=\"h-hard-market-insights\">Hard Market Insights<\/h1><p class=\"alignwide wp-block-paragraph\">Independent agents are evolving how they do business by finding new ways to add value to their customers and building solid relationships with carriers.<\/p><h2 class=\"wp-block-heading has-text-align-center\" id=\"h-agency-survey-results\">Agency Survey Results<\/h2><p class=\"has-text-align-center has-medium-variant wp-block-paragraph\">Check out our four-part series highlighting essential aspects of how independent agents are adapting in this market.<\/p><div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-00f60e24 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-orange-gradient-fill\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"\/resources\/hard-market-agent-insights-survey\/\"><span>View Full Survey Results<\/span><\/a><\/div>\n<\/div>\n<div class=\"card-grid-cta alignwide has-3-columns\">\n\t\n\t<div class=\"card-grid-cta__layout\">\n\t\t<div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/degghgwduik.jpg\" height=\"200\" width=\"300\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Part 1: Communication is Critical<\/span><\/h3><div class=\"card-cta__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"\/blog\/navigating-tough-markets-communication-is-critical\/\"><span>Read Now<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/i1mxzuhqd2k_4d5f98.webp\" height=\"200\" width=\"300\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Part 2: Retention and Remarketing<\/span><\/h3><div class=\"card-cta__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"\/blog\/retention-and-remarketing-in-a-challenging-market\/\"><span>Read Now<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/bd7gnnwjbku_6c0df1.webp\" height=\"300\" width=\"240\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Part 3: Leveraging Technology Efficiently<\/span><\/h3><div class=\"card-cta__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"\/blog\/leveraging-technology-efficiently-in-the-hard-market\/\"><span>Read Now<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/376kn_isple_10c676.webp\" height=\"200\" width=\"300\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Part 4: Maintaining Team Morale in a Challenging Market<\/span><\/h3><div class=\"card-cta__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"\/blog\/maintaining-team-morale-in-a-challenging-market\/\"><span>Read Now<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/xrify_4ck1w_184706.webp\" height=\"200\" width=\"300\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Full Survey Results<\/span><\/h3><div class=\"card-cta__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"\/resources\/hard-market-agent-insights-survey\/\"><span>Read Now<\/span><\/a><\/div><\/div><\/div><\/div>\t<\/div>\n<\/div>\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-agency-case-studies\">Agency Case Studies<\/h2><p class=\"has-text-align-center has-medium-variant wp-block-paragraph\">Trusted Choice interviewed 6 agencies around the country of varying sizes and years in operation to gather and share how they are navigating the Hard Market. Learn about the unique challenges faced by each agency, the solutions they implemented and some key takeaways that you can begin to apply at your agency now.<\/p><div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-00f60e24 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/resources\/hard-market-agent-case-studies\/\"><span>download all case studies<\/span><\/a><\/div>\n<\/div>\n<div class=\"card-grid-cta alignwide has-3-columns\">\n\t\n\t<div class=\"card-grid-cta__layout\">\n\t\t<div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/xg-pv6eu-be_a03286.webp\" height=\"225\" width=\"300\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Part 1: Creating Ways to Say Yes to High Net Worth Clients<\/span><\/h3><div class=\"card-cta__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"\/resources\/creating-ways-to-say-yes-to-high-net-worth-clients-case-study\/\"><span>Read Now<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/w7axy5f2pbo-1_fb44f3.webp\" height=\"200\" width=\"300\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Part 2: Maintaining Focus on Value During a Challenging Market<\/span><\/h3><div class=\"card-cta__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"\/resources\/maintaining-focus-on-value-during-a-challenging-market-case-study\/\"><span>Read Now<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/fqjuaimqf3q_bbaddb.webp\" height=\"200\" width=\"300\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Part 3: Florida&#8217;s Complex Market<\/span><\/h3><div class=\"card-cta__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"\/resources\/all-hands-on-deck-to-weather-floridas-complex-market-case-study\/\"><span>Read Now<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/3mt71mkgjq0.jpg\" height=\"168\" width=\"300\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Part 4: Being Proactive to Overcome the Hard Market<\/span><\/h3><div class=\"card-cta__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"\/resources\/being-proactive-to-overcome-the-hard-market-case-study-cupo-insurance-agency\/\"><span>Read Now<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/syto3xs06fu_a80050.webp\" height=\"200\" width=\"300\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Part 5: Investing in Internal Support Drives Value<\/span><\/h3><div class=\"card-cta__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"\/resources\/investing-in-internal-support-drives-value-case-study\/\"><span>Read Now<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2024\/12\/ckvjmurwkis-e1735245309952.jpg\" height=\"200\" width=\"300\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Part 6: Expanding Your Knowledge to Better Serve Your Clients<\/span><\/h3><div class=\"card-cta__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"\/resources\/expanding-knowledge-to-better-serve-your-clients-case-study\/\"><span>Read Now<\/span><\/a><\/div><\/div><\/div><\/div>\t<\/div>\n<\/div>\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 40%\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"h-more-resources-to-support-your-agency-in-the-hard-market\" class=\"wp-block-heading\">More Resources to Support Your Agency in the Hard Market<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Hard Market Toolkit provides resources that agents can use to navigate the current market conditions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Talking Points<\/li>\n\n\n\n<li>Renewal and Remarketing Strategies<\/li>\n\n\n\n<li>FAQs<\/li>\n\n\n\n<li>Content Templates<\/li>\n\n\n\n<li>More<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\/navigating-tough-markets-communication-is-critical\/\"><span>Access Now<\/span><\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" style=\"object-position: 50% 50%\" src=\"\/wp-content\/uploads\/sites\/54\/2023\/07\/23.07_HardMediaToolkit_Social-Graphics2.jpg\" alt=\"\" class=\"wp-image-37287 size-full\"><\/figure><\/div><p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hard Market Insights Independent agents are evolving how they do business by finding new ways to add value to their customers and building solid relationships with carriers. Agency Survey Results Check out our four-part series highlighting essential aspects of how independent agents are adapting in this market. Agency Case Studies Trusted Choice interviewed 6 agencies [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":10916,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"authentication_status":"","authentication_restrictions":[],"_downloads_block_files":[],"_sponsor_title":"","_sponsor_url":"","_person_author_id":0,"content-type":"","share_enabled":false,"community_list_site":"","bigi_community_list_restrictions":[],"footnotes":""},"tags":[467,468,23],"class_list":["post-10850","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-study","tag-communication","tag-hard-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hard Market Insights - Trusted Choice<\/title>\n<meta name=\"description\" content=\"Insights on how Indepenedent agents are adapting to the hard market. Showcasing survey resutls on how they are doing it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.independentagent.com\/trustedchoice\/hard-market-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hard Market Insights\" \/>\n<meta property=\"og:description\" content=\"Insights on how Indepenedent agents are adapting to the hard market. 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